social media marketing

In this module, we have focused on providing practical social media optimization skills to the trainees, to help them get more traffic and engage audience in a better manner, as a part of their Digital Marketing endeavours. It covers strategies and techniques for all the major and popular social media platforms like Facebook, Twitter, LinkedIn etc.

Apart from this, the trainees will be exposed to the latest trends in social media, social media tools etc. By the end of this one, trainees will become proficient in Social Media Optimization, and its use for online marketing.

Facebook

  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of Business pages
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimension in Post
  • Creative Posts Strategy
  • User engagement metrics
  • Facebook Apps creation
  • Integration FB in Site

Instagram

  • What is Instagram ?
  • Instagram statistics
  • How Brands use Instagram
  • Creating Instagram Account
  • Tour of Instagram AppContent strategy and Tips
  • Picture Dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular Brands on Instagram
  • Advertising options in Instagram

Twitter

  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Profile creation and management
  • Customizing the profile
  • Types of Tweets and Statistics
  • Content strategy for Twitter
  • Post your First Tweet
  • Analysis of Big Brands
  • Twitter Contests
  • What is Hashtag?
  • #Hashtags and its uses.
  • Tools for Twitter marketing
  • Twitter Analytics

LinkedIn

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Customization of page
  • Posting in LinkedIn Page