Digital Marketing:-

         Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium.
Digital marketing channels are systems based on the internet that can create, accelerate, and transmit
product value from producer to the terminal consumer by digital networks.
As digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of visiting physical shops,
digital marketing campaigns are becoming more prevalent and efficient.Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM),
content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[8] e-commerce marketing, social media marketing,
social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and
on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing,
another catch-all term for the marketing methods mentioned above, which strictly occur online.

Advantages of digital marketing:-

1)The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation.
2)Digital marketing being able to reach vast numbers of potential consumers at one time.
3)Digital marketing is that consumers are exposed to the brand and the product that is being advertised directly.
4)To clarify the advertisement is easy to access as well it can be accessed any time any place.

 1)The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. 
 2)Digital marketing being able to reach vast numbers of potential consumers at one time.
 3)Digital marketing is that consumers are exposed to the brand and the product that is being advertised directly.
 4)To clarify the advertisement is easy to access as well it can be accessed any time any place.
Digital Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *