Digital Marketing  

             What is marketing? :-

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as “the activity, set of inst  and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large.

           Types of marketing :-

                         1) Traditional Marketing
   
                         2) Digital Marketing 
  
           1)Traditional Marketing :-
                 
                       a) Traditional marketing is the promoting your product or service                                       offline. 
                       b)  Costly
                       c)Reach maximum number of audienceis not possible
                       d)Cannot change/edit your ads anytime and anywhere
 
          2)Digital Marketing :-
 
                         a)Digital marketing is the process of promoting your product or                                      service online.
                         b) Cost Effectiv
                         c)Reach maximum number of audience is possible.
                         d)Can change/edit your ads anything anywhere.
 

    Information About Digital Marketing:-

                
                 Digital marketing (also known as data-driven marketing) is an umbrella                term for the marketing of products or services using digital technologies,                mainly on the Internet, but also including mobile phones, display                                advertising and any other digital medium.
 
             Types of Digital Marketing:- 
                       
                         1) Inbound Marketing
                         2) Outbond Marketing
 
 Adventages Of Digital Marketing :-
 
                1) The whole idea of digital marketing can be a very important aspect in             the overall communication between the consumer and the organisation.
 
                 2) This is due to digital marketing being able to reach vast numbers of                potential consumers at one time.
 
                  3) Digital marketing is that consumers are exposed to the brand and                    the product that is being advertised directly.
 
                  4) clarify the advertisement is easy to access as well it can be                              accessed any time any place.
     
                  5) As well as digital marketing being highly dependent on the Internet is             that it is subject to a lot of clutter, so it marketers may find it hard to make               their advertisements stand out, as well as get consumers to start                               convers about an organisations brand image or products. 
 
                 6) As digital marketing continues to grow and develop, brands take                        great advantage of using technology and the Internet.
 
     Search Engine Optimisatoin :- 
           This module is dedicated to Search Engine Optimization (SEO), which                 forms a major and important part of Digital Marketig Under this, you will                   be introduced to the major search engines, and various aspects related                   to them like how they work etc. You would also be provided an insight into               important and core SEO concepts like Keyword research and  Off-Page                     optimization. The structure of the module is such that by the end of it, trainees       will not just gain the essential knowledge and skills, but also will be able to             implement them.

 

What Is Digital Marketing

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